INDIANAPOLIS (Sept. 28, 2023) – "Pig" things are happening this October as 'Porktober' returns for the third year. Diners can celebrate by visiting locally-owned restaurants on the Tenderloin Lovers Trail™. The trail can be found on the Indiana Culinary Trails Passport, which was launched by Lt. Gov. Suzanne Crouch, the Indiana Destination Development Corporation (IDDC) and Indiana Foodways Alliance (IFA).
Since 1908, the breaded pork tenderloin (BPT) has been Indiana's unofficial sandwich. Native Hoosiers know it as a piece of pork, pounded and breaded and usually fried. Depending on the restaurant, it might be crispy and flat or thick and juicy, but almost all of them are bigger than the bun.
"For 115 years, the breaded pork tenderloin has held the hearts, and touched the taste buds of Hoosiers," said Lt. Gov. Crouch, Indiana's Secretary of Agriculture and Rural Development. "The pork tenderloin stands as an icon in Indiana's culinary scene. With an often bun-defying appearance, a visit to Indiana isn't complete unless you've tried a local pork tenderloin."
In October, the first 100 diners who use their Indiana Culinary Trails Passport to check in to two restaurants on the Tenderloin Lovers Trail™ will receive an exclusive 'Porktober'-themed piggy bank.
"The Indiana Culinary Trails Passport is a free digital passport designed to encourage people to eat at locally-owned restaurants," said Elaine Bedel, Secretary and CEO of IDDC. "With over 70 restaurants making up the Tenderloin Lovers Trail™, there's sure to be one in close proximity to everyone."
To participate in 'Porktober', sign up for the Indiana Culinary Trails Passport at VisitIndiana.com/Cuisine. Every restaurant check-in earns points towards prizes.
Access the media kit and social media toolkit here.
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